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A STRATEGIC PERSPECTIVE ON MANAGING INNOVATION AND CHANGE

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în revistã ştiinţificã

Autori: BRATIANU,C., AMZA,V.D

Editorial: clasified ISI, Editura Stiintifica F.M.R., Metalurgia International, (XIV)1, p.68-71, ISI, 2009.

Rezumat:

The purpose of this paper is to analyze in an integrated perspective managing innovation and managing change, two emergent components of the strategic management. Innovation and change are of paramount importance for any company in realizing the competitive advantage in a turb management, focused on profit maximization, do not yield anymore a generic solution for business success and sustainability. To be successful me ulent business environment. Local optimization and short term thinking of the operational ans to develop strategies for getting a competitive advantage over other competitors. In this new perspective, innovation and change become the main processes within a successful company, and managing innovation and change develop as core competences for such companies. Managing innovation means the organizational capability to transform new ideas into new products and services and to commercialize them successfully. Managing change is associated to the implementation of innovations, and thus managing innovation and managing change should be considered as two organic components, integrated into the company strategic management.

Cuvinte cheie: metalurgie, economie // metalurgy, economy

URL: http://www.ad-astra.ro/amvirdan