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INNOVATION – A KEY-ELEMENT IN PRODUCT AND SERVICES COMPETITIVENESS

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în revistã ştiinţificã

Autori: AMZA,V.D., BRATIANU,C

Editorial: Analele Universitatii din Oradea-Stiinte Economice, XVII, p.28-32, B+, 2008.

Rezumat:

Innovation is usually associated with novelty, creativity, performance. In essence, there are four key-elements: the commercialization of technology, informational transfer, receptiveness towards new ides and innovative spirit.Considering the general vision of the European Union regarding the need of dynamics in research, development and innovation as well as in what concerns the investments of private companies in novelty, necessary in order to resist in a growing competition.Innovation is based on the principles of perpetual improvement, on the efforts of achieving perfection and those of diminishing losses. Thus, through the innovations introduced in any kind of activity, we bring an improvement to products and services, therefore offering necessities to the consumer.

Cuvinte cheie: creativitate, cercetare, inovare, piaţa concurenţei, creştere economicã // creativity, research, innovation, market competition, economical growth, innovative sprit.

URL: http://www.ad-astra.ro/amvirdan