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Consumers perception of Corporate Social Responsibility: Empirical Study In Romanian Retail

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în revistã ştiinţificã

Autori: Nicolae Al. Pop, Sebastian A. Vaduva, Dan-Cristian Dabija, Ioan S. Fotea

Editorial: International Journal of Social Ecology and Sustainable Development, 1 (4), p.1-9, 2010.

Rezumat:

In order to build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumers have fairly recently been exposed to this holistic marketing concept. This article verifies conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders.

Cuvinte cheie: social responsability; retailing; Romania

URL: http://www.igi-global.com/chapter/consumers-perception-corporate-social-responsibility/68784