Autori: Frãsineanu Corina, Paicu Claudia Elena

Editorial: Metalurgia International, vol. XVIII (2013) Special Issue no.7, p.71-74, 2013.

Rezumat:

The economic and social changes registered worldwide
lately have imposed a new approach to all fields of activity,
including tourism. These changes, both economic and social, have led to an increase in competitiveness and in the existing competition
in the business environment. This has left its imprint on tourism
activities undertaken at national and international level, therefore we
are witnessing a restructuring process of them. In communication
terms, these changes are felt at the level of identity, communication
strategies and business models, specifically at the level of the
communication paradigm. Considering these aspects, the article
aims to treat the subject of Romanian tourism from a different
perspective – that of communication paradigm in a society based, we
consider, on globalization and communication.

Cuvinte cheie: tourism product, communication product, interactive communication model

URL: http://www.metalurgia.ro/Metalurgia_International_sp7_2013.pdf