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INTEGRATION OF MORAL VALUES IN THE CORPORATE SOCIAL RESPONSIBILITY PROGRAMS

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în volumul unei conferinţe

Autori: Irimie, S.I.; Cãrãmidaru, I.; Irimie, S.; Bãleanu, V.

Editorial: Rusu C., Democritus University of Thrace, Alexandroupolis, Greece, Proceedings of the 7th International Conference on the Management of Technological Changes MTC 2011, Alexandroupolis, Greece, Book 2, p.253-256, 2011.

Rezumat:

The purpose of this paper is to indicate the need to integrate corporate social responsibility programs into the global ethical vision of organizations. Such an approach requires the definition of corporation in relation to the moral values it assumes and the ways in which moral values occur within the organization. On such a foundation, in connection with processes such as stakeholder analysis and organizational integration of social responsibility programs, are examined the various implications that moral values have on the initiation and conduct of corporate social responsibility programs are exposed and analyzed. This article addresses the role of ethical values as control beliefs, as decision-making criteria and as tools to increase the predictability of human behavior.

Cuvinte cheie: corporate social responsibility; programs; moral values; human behavior