Adriana Zait

"Alexandru Ioan Cuza" University, Iasi, .

E-mail: trimite un mesaj.

Pagina web a instituţiei: http://www.feaa.uaic.ro
Pagina web personala: http://www.feaa.uaic.ro/ro/Zait%20Adriana/28

Urmareste linkul ResearcherID pentru toate articolele cercetatorului: K-2913-2013. Tabelul detaliat al articolelor este in josul paginii.

Nascut(a) in: 1967

Interese: cercetare academica, marketing educational, management intercultural, relatii publice

Detalii:
Profesor la Catedra de Management-Marketing a Facultatii de Economie si Administrarea Afacerilor, Universitatea "Al.I.Cuza" Iasi. Master in Economics la Universitatea din Omaha, Nebraska, SUA, in 1994. Doctorat in Economie, specializarea Econometrie, la Universitatea "Al.I.Cuza" Iasi, 1998.
27 ani la catedra. Cursuri predate: marketingul serviciilor, marketing direct, marketing, relatii publice, metode de cercetare in afaceri, management intercultural. Specializari si misiuni didactice in Franta, Spania, Italia, Irlanda, Germania. Publicatii: 5 carti in editura, 3 carti in uz intern, peste 80 de articole, 4 articole ISI, 11 ISI Proceedings, peste 50 de comunicari la conferinte

Details:
Professor, Marketing-Management Department of the Faculty of Economics and Business Administration, "Al.I.Cuza" University of Iasi. MA in Economics at University of Nebraska at Omaha, USA, 1994. Ph.D. in Econometrics, "Al.I.Cuza" University, 1998. 27 years within the institution. Courses taught: services marketing, direct marketing, marketing, public relations, business research methods, intercultural management. Specialisations and didactic missions in France, Spain, Italy, Ireland, Germany.Publications: 8 books, 3 courses, over 80 articles, 4 ISI articles, 11 ISI Proceedings, over 50 communications

Publicații selectate:

* Adriana Zait, Higher Education Marketing: Stakeholders' Perceptions, Degree of Trust and Desired Student Abilities - Case of Romania (Preliminary Raw Results) , SSRN, Organizations & Markets Journals, Public Economics: Publicly Provided Goods - CMBO, 2007.

* Cristian Chelariu, Thomas G. Brashear, Talai Osmonbekov, Adriana Zait, Entrepreneurial propensity in a transition economy: exploring micro-level and meso-level cultural antecedents, Emerald, Journal of Business & Industrial Marketing, Vol 23, iss 6, 2008.

* Adriana Zait, Lonely thoughts on the meaning of education, Emerald, Journal of Organizational Change Management, Vol 19, iss 6, 2006.