Autori: Fildan Sorin, Sabãu Georgeta Valeria, Stoicu Narcisa Mihaela

Editorial: ICEEM 2012 Proceedings will be published by published by Hong Kong Education Society, which will be indexed by Conference Proceedings Citation Index - Social Sciences & Humanities ( CPCI-SSH) and submitted for indexing by EI Compendex and so on. , II, 2012.

Rezumat:

Although the benefits of electronic commerce (e-commerce) are remarkable both for companies and for the consumers and the society, the context of the virtual revolution creates many opportunities to infringe the international and community legal provisions concerning the protection of trademarks.
Globally, the protection of notorious trademarks is presently matchless and laborious enough so that the problematic in focus constitutes a long subject of analysis and discussion.
The goals and the purpose of the research focus upon the analysis of the doctrine and jurisprudence of the European Court of Justice (the L’Oréal/eBay cause, the Interflora/Marks & Spencer cause, the Google/Louis Vuitton cause) in the actions regarding the protection of famous trademarks in e-commerce).
Approaching these goals both logically and historically with international, community, and judicial practice regulations, the authors concluded that these do not offer a clear answer to the question whether using the trademark of a competitor as a search engine keyword will constitute an infringement of the trademark, a fact that seems to be needing evaluation for each case.

Cuvinte cheie: economie, educatie, management // economic, education, management

URL: http://https://www.easychair.org/conferences/submission.cgi?a=1818034;submission=989401