The development of digital language has caused a profound transformation of human society. Even though we can now perceive only the first stages of this transformation, we can already observe the extent in which computer networks have substantially encouraged (and helped) human interaction all over the world. Nowadays, millions of people spend a significant part of their free time surfing "cyber space." Internet has become a true "informational highway",

Innovation is usually associated with novelty, creativity, performance. In essence, there are four key-elements: the commercialization of technology, informational transfer, receptiveness towards new ides and innovative spirit.Considering the general vision of the European Union regarding the need of dynamics in research, development and innovation as well as in what concerns the investments of private companies in novelty, necessary in order to

The purpose of this paper is to analyze in an integrated perspective managing innovation and managing change, two emergent components of the strategic management. Innovation and change are of paramount importance for any company in realizing the competitive advantage in a turb management, focused on profit maximization, do not yield anymore a generic solution for business success and sustainability. To be successful me ulent business environment.