Scopul nostru este sprijinirea şi promovarea cercetării ştiinţifice şi facilitarea comunicării între cercetătorii români din întreaga lume.
Autori: AMZA,V.D., BRATIANU,C
Editorial: Editura "Universitaria" Craiova, Management & Marketing Review, Editura "Universitaria", Craiova, Special issue no.1, p.145-148,B+, 2008.
Innovation, socially and economically, can be as important as technical or scientific innovation, serving the he purpose of changing resource management. In a market intensively competitive, such as the European one, innovation becomes the main reason of economic competition. The latest developments in the economical research and practice „clearly demonstrate that the management of innovative activities must be regarded as a part of the process of organization management. In order to encourage and efficiently control creativity, managers must understand the creative process, choose the right persons to work in the creation field, stimulate creative behavior and organize a propitious (favorable) climate for creation. The management of innovation should prepare the terrain so that the personnel be capable of seizing and applying innovative occasions. Having this porpouse, the study wants to present a series of our research results regarding the elaboration and implementation of the inovation stategies.
Cuvinte cheie: managementul inovarii, cultura organizationala, tip de lideri // management of innovation, organizational culture, types of leaderschip.