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The Communication Process And The Public Relations – An Ethical And Moral Approach

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în revistã ştiinţificã

Autori: Hristache Diana Andreia, Paicu Claudia Elena, Popescu (Iacob) Silvia Elena

Editorial: Analele Universitãţii Constantin Brâncuşi din Târgu Jiu, Nr.2/2010, ISSN 1844 – 6051, Nr.2/2010, p.113 - 120, 2010.


Addressing theoretical and practical interdependence of communication and public relations is involving today further notice. Through our research, we wish to highlight the impact of the ethical and moral issues on the area of communication. Therefore, we directed the study to demonstrate that the so-called „old divide” between ethics and morality in communication and public relations, is extremely flexible. The „sinuosity” of this matter is given by the inner springs of human behavior, but also by the impact of the globalization over the human community, in terms of information and communications.

Cuvinte cheie: communication, public relations, ethical, moral, global communication