Inscriere cercetatori

Site nou !

Daca nu va puteti recupera parola (sau aveti alte probleme), scrieti-ne la pagina de contact. Situl vechi se gaseste la adresa old.ad-astra.ro

Facebook

Higher Education Marketing: Stakeholders’ Perceptions, Degree of Trust and Desired Student Abilities – Case of Romania (Preliminary Raw Results)

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în revistã ştiinţificã

Autori: Adriana Zait

Editorial: SSRN, Organizations & Markets Journals, Public Economics: Publicly Provided Goods - CMBO, 2007.

Rezumat:

Abstract:
The present study intends to identify the main stakeholders’ perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities; also, we analyzed the stakeholdres’ opinions concerning the main abilities required for business students (especially marketing students). Five categories of strakeholders were analyzed: high school students (the future university candidates), present university students, former students (graduates), university professors, employers and public opinion, in general. The total sample was of 922 respondents.

Cuvinte cheie: university education, stakeholders' perceptions, student abilities

URL: http://ssrn.com/abstract=982306