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Being Proactive Versus Reactive In The Competitive Management

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în revistã ştiinţificã

Autori: Popescu Constantin, Taşnadi Alexandru, Paicu Claudia Elena, Badea Liana

Editorial: Journal of Applied Economic Sciences, Volume IV (2009), Special Issue on "Further Challenges for a Competitive Management, Volume IV (2009), I.S.S.N. 1843-6110, p.630 - 635, 2009.


According to an old saying, there are three types of people: those who make things happen, those who watch things happen, and those who wonder what happened. This ability to make things happen, to change environments as well as be changed by them and to proact rather than react, is generally much admired in most societies. Proactive behavior has been of interest to management academics for some time, particularly those in the fields such as entrepreneurship, marketing, strategy, and organizational behavior. The proactive concept comes from the well-known words: pro (for); active (act). Act proactively is the sound of not sitting, passively, beside and look at it, but do something. Nowadays, we all know that changing process is everywhere, starting with the business cycle. The changes are constant, massive and accelerating. This paper starts from the fact that we know we must adapt, we must be flexible and also we must anticipate. Most firms need more people to be proactive in order to change, differentiate, survive and compete for the future. The purpose of this paper is to emphasize that within strategic boundaries and with political savvy, being proactive helps managers distinguish themselves and add real value to their companies.

Cuvinte cheie: proactive, reactive, responsibility, management, behavior