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Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy

Domenii publicaţii > Economie + Tipuri publicaţii > Articol în revistã ştiinţificã

Autori: Ioan Plăiaş, Ciprian-Marcel Pop, Raluca Băbuţ, Dan Cristian Dabija

Editorial: The AMFITEATRU ECONOMIC journal, 13 (30), p.448-463, 2011.


One of the current concerns of the academic
environment in economics is highlighting the
importance of competences that higher educati
on graduates should display when they step
across the threshold of the real economy. To this effect, the identification of those
competences which are compatible with the ne
eds of the real economy may serve as a solid
basis for developing adequate curricula and obtaining remarkable educational outcomes
reflected in the graduates’ performance as entry level employees. It is undeniably true that
the said competences must meet the standards se
t by the real economy or by the regulations
of accreditation bodies. The process by which
these standards are defined or identified
requires a strong sense of coherence betwee
n the academic curriculum and the needs of
employers, as basis for the graduates’ comprehensive training in knowledge based
In this context, we set to conduct an exploratory research by means of which we may
emphasize how the corporate world perceive the
marketing training received by the entry-
level employees as graduates of professional
higher education institutions, and how to
adjust the curriculum to improve graduates employability. The survey was conducted by
using the face-to-face questionnaire administrati
on. Data were collected in the Transylvania
counties during October 2010, as part of a field survey.
The employer’s perception, as highlighted
by the answers received from the surveyed
corporate entities, gives us reasons to state th
at practical experience cannot be substituted
for the academic training in knowledge based
economy; it can, however, strengthen its
fundamental role in establishing the guidelines
of moral and professional conduct such as
learning and the theoretical approach to some
practical situations of the real economy.
Moreover, we appreciate that a continuous co
rrelation between the pr
actical needs and the
academic training is imperative.

Cuvinte cheie: competences, academic curricula, marke ting training, perception, graduates