Higher Education Marketing: Stakeholders’ Perceptions, Degree of Trust and Desired Student Abilities – Case of Romania (Preliminary Raw Results)
Abstract: The present study intends to identify the main stakeholders' perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities; also, we analyzed the stakeholdres' opinions concerning the main abilities required for business students (especially marketing students). Five categories of strakeholders were analyzed: high school students (the future university candidates), present university students,
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