New media dimensions: personalization of politics. În: Revista de administrație publică și politici sociale (Universitatea „Vasile Goldiș” din Arad, România), 2016, anul VIII, N 1 (16), pp. 54-61. Versiune electronică: http://revad.uvvg.ro/files/nr16/8.pdf Abstract During the recent years, there has been an increased interest paid for the personalization of politics. At the electoral competitions, modern democracies have witnessed to