Articolele autorului Dan-Cristian Dabija
Link la profilul stiintific al lui Dan-Cristian Dabija

Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy

One of the current concerns of the academic environment in economics is highlighting the importance of competences that higher educati on graduates should display when they step across the threshold of the real economy. To this effect, the identification of those competences which are compatible with the ne eds of the real economy may serve as a solid basis for developing adequate curricula and obtaining remarkable educational outcomes reflected

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Marketing international – Teorie si practica
Targurile si expozitiile – instrumente moderne de marketing
Marketingul intreprinderii de comert
Aufbau von Retail Brands in jungen Auslandsmärkten – Bewertung westlicher Unternehmen des Lebensmittelhandels in Rumänien
Store Image of Grocery Retail Formats in Romania: Relevance of Retailer Attributes

This article asked from the consumer perspective how retailer attributes impact on store image, comparing five grocery retail formats in Romania. In retailing research, retail formatspecific studies are scarce, and the present and very first empirical study in Romania is therefore interesting because most grocery companies are based in Western Europe and adapt or standardize their concepts to foreign markets on a different level. Empirical data,

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Vertical Alliances between Retail and Manufacturer Companies in the Fashion Industry

While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers and 104 fashion manufacturers. Based on a process oriented value chain approach, the results show how primary market and supply chain oriented value chain

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Review: Handelsmanagement (Retail Management)

Published in one of the most prestigious German publishing house Vahlen in 2008, the second edition of [the book entitled] “Retail Management” includes not only a third author (Bernhard Swoboda) as a recognition of his scientific work and writings, but also a tremendous improvement of the scientific content. Furthermore, this edition offers a consistent update by new practical examples, case studies and research overviews in each chapter. The

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The Role of Monument Protection for Tourism

The cultural and natural heritage has received world wide attention during the last two generations. The UNESCO World Heritage Committee has accentuated a great number of objects as belonging to heritage of mankind. There are two kinds of objects, cultural and natural heritage. Here only cultural objects are considered. The sphere of interests touched by the two kinds of objects is quite different. The group of people engaged may be overlapping,

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